What Angels Do Angels spend time assessing: ü the quality of the business, ü the market opportunity, ü the character of the entrepreneur(s) while structuring the deal.
Angels may spend years helping the company grow before achieving a Liquidity Event when the Angels (and normally the Founders) convert their equity or debt back into cash with, hopefully, a good Return on Investment (ROI). Why be an Angel Investor? Angels once invested in Broadway theatre productions. Just as these patrons of the arts invested due to love of the theatre, Business Angels invest in companies because of their love of entrepreneurs and business. Their reasons include: • Potential for significant financial returns • Personal interest or expertise in the company or industry • Mentorship with the entrepreneur • “Paying it forward” by sharing their expertise with those who need it • Contributing to the economic growth of their region or country Giving back to the community • Enjoying the social aspects of networking with other Angels
Angel Investors participating with an Angel Group can achieve significant financial returns. The Angel investment asset class has a 27%average IRR (Internal Rate of Return) – the “average” Angel exit is 2.6X the investment in 3.5 years (Wiltbank).
Risk vs Return for Angels
Angel investing
Venture capital
Private equity
Small caps
High-yield and emerging market debt Public stocks
Investment grade bonds Real estate
Domestic government bonds
Short-term treasuries
Real Return = 0%
Cash in the mattress Cash at the bank
Risk
3
| Introduction to Angel Investing: How to Start
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