• Much more prevalent than extreme growth entrepreneurship (easier to identify?) • Still has scale potential sought by many aspiring entrepreneurs with higher opportunity costs • Weaker network effects allow more entrepreneurs to win and reduces speed of competition • Mid-size TAMs means less likely to attract competition from large incumbents
Important for Mighty Middle Entrepreneurs
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Source: Ben Hallen and Ed Hallen, Re-Considering th e “Mighty Middle” of Entrepreneurship
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