Founders Play Your Own Game

• Seek out a top decile VC - they earn all the returns, will raise multiple funds, and attract other investors • Negotiate fair compensation – you need to get paid for the risk • Plan for secondary transactions in advance – VCs make fees and you need to make meaningful money along the way

If you decide to raise VC

Ask for shared carry

• VC fund life cycles do not match business building life cycles. Start planning for the inevitable refinancing as early as possible

You will always be fundraising

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