EXECUTIVE SUMMARY Investment Activity in 2021
47
Funding Success Funnel FIGURE C
Of the 7,753 businesses that ap- proached angel organizations in 2021, 20% were selected for presentation to investors. Angels undertook due diligence on 29% of the businesses that reached the presentation stage. This represents 5% of the businesses that initially approached these groups for funding. Even when they are not funded, en- trepreneurs still receive valuable guid- ance and training throughout the pro- cess. 2021 saw a continued increase in demand for angel capital with 7,753 businesses approaching angel organi- zations in 2021 compared to 6,539 in 2020.
100% (7,753)
Application
20% (1,553)
Presentation
Due Dilligence
6% (461)
5% (413)
Funded
BY PROFESSOR COLIN MASON
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