INVESTMENT ACTIVITY IN 2021 The Financing Funnel
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being rejected at the presentation stage: if investors see sufficient strengths in the presentation to warrant a detailed investigation of the business, there is a high probability they will ultimately decide to invest.
Presentation, Funding and Application Rates TABLE 5
2014 (n=21)
2015 (n=27)
2016 (n=30)
2017 (n=37)
2018 (n=19)
2019 (n=13)
2020 (n=24)
2021 (n=26)
Presentation rate 1
24%
30%
30%
14%
17%
9%
40%
20%
Funding rate 2
33%
21%
26%
41%
51%
26%
16%
27%
Application success rate 3
8%
6%
8%
6%
9%
2%
5%
5%
Notes: 1 The ratio of presentations to applications 2 The ratio of presentations that result in funding 3 The ratio of applications that attract funding
BY PROFESSOR COLIN MASON
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